Ummatic Perspective of K.H. Ahmad Bahauddin Nursalim’s Da’wa through YouTube
DOI:
https://doi.org/10.33367/1za6a579Keywords:
New Media, Ummatic, Gus Baha, Tabligh, Da'wahAbstract
This paper aims to examine the ummatic perspective in KH. Ahmad Bahauddin Nursalim (Gus Baha)'s da'wah (tabligh) on YouTube, especially those broadcast through the Santri Aswaja YouTube channel. Methodologically, this study is a qualitative study with an Islamic communication approach using the ummatic concept of Hamid Mowlana. The study results showed several findings, namely first, Gus Baha emphasized the importance of understanding the differences in religious issues (khilafiyah furuiyyah) with an adequate knowledge basis. Knowledge will produce attitude wisdom amid differences. Second, Gus Baha emphasized the importance of networking relations between local religious authorities and global authorities. This is an attempt to build a globalized ummah and avoid locality claims that have the potential to divide the ummah. Third, Gus Baha emphasized the importance of da'wah which can build a good discourse in the public sphere instead of forcing da'wah (discourse) on the recipient. The preacher does not always have to aim at indoctrinating the recipient but can create a discourse that gives freedom to the recipient to accept or reject the da'wah. These three findings are relevant to Mowlana's concept of Islamic communication in the form of the ummatic principle that offers egalitarianism, rejects discrimination and domination, and encourages mutual understanding among people and differences in the exchanging information process.
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