BRANDING POLITIK JOKO WIDODO DALAM PILPRES 2014 DI MEDIA ONLINE
DOI:
https://doi.org/10.33367/tribakti.v27i1.257Keywords:
Political Branding, Constructing image, Joko Widodo, Presidential electionAbstract
The presence of the internet has brought new changes in communication behavior. In the real of the political use of the online media occurs by political leaders to construct their personal branding. Construction personal branding become part of political communication with a variety of functions, for political candidates, are expected to influence and attract voters. The purpose of this study is to analyze the construction of the personal branding of Joko Widodo as candidates for Indonesian President 2014-2019, through online medias by making use of news on online medias. Using content analysis method Hsieh & Shannon dengan pendekatan directed content analysis melalui prosedur induksi.. The research findings in the text indicate that Jokowi perform his personal branding construction.
References
Firmanzah. (2008). Marketing politik: antara pemahaman dan realitas. Jakarta: Yayasan Obor Indonesia
McNair, B. (2010). An introduction to political communication. Oxon, Canada: Routledge.
Kasali, Rhenald. 2013. Camera Branding, Cameragenig vs Auragenic. Gramedia Pustaka Utama. Jakarta
Jurnal
Sandra, L. J. (2013). Political Branding Jokowi selama masa kampanye pemilu gubernur
DKI Jakarta 2012 di media sosial twitter . Jurnal E- Komunikasi Vol i. No.2 Tahun 2013 , 3. akses tanggal 30 Mei 2014 (22.01)
Scammell, Margaret. 2007. Political Brands and Consumer Citizens: The Rebranding of
Tony Blair. The ANNALS of the American Academy of Political and Social Science 2007; 611; 176.DOI: 10.1177/0002716206299149
Mitsikopoulou, B. (2008). Introduction: the branding of political entities as discursive practice.Journal Of Language & Politics, 7(3), 353-371.
Hsieh, H.F., & Shannon, S.E. (2005, October).Three approaches to qualitative content analysis.
Retrieved: April 18, 2013, from: http://qhr.sagepub.com/content/15/9/1277
Abstract
Views:
476, 
PDF downloads: 516
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
