Assessing the Role of Product and Halal Label in Shaping Consumer Behavior: A Study of Purchasing Decisions in East Java
DOI:
https://doi.org/10.33367/tribakti.v36i1.6408Keywords:
Halal Products, Halal Labels, Purchasing Decisions, Consumer Behavior, Generation ZAbstract
This study aims to analyse the influence of halal products and halal labels on Generation Z's purchasing decisions, considering product quality, brand perception, and price as mediating variables. The trend of increasing awareness of halal products among young consumers, this study focuses on the role of these factors in shaping purchasing decisions. The research method used is quantitative with a survey approach, involving 523 respondents from five districts and cities in East Java (Jombang, Kediri City, Kediri Regency, Tulungagung, and Trenggalek) selected through purposive sampling. The results showed that halal products affect product quality, which in turn affects purchasing decisions through price. Halal labelling, although it has an effect on brand perception, does not show a direct effect on price or purchasing decisions through brand perception and price. This study provides new insights into how halal, quality and price factors are interrelated in influencing Generation Z's purchasing behaviour, as well as the importance of product quality as a key factor in halal value-oriented purchasing decisions.
References
Abdussamad, Juriko, Imam Sopingi, Budi Setiawan, and Nurhikmah Sibua. Metode Penelitian: Kuantitatif, Kualitatif, Dan Mixed Methode. Medan: PT Media Penerbit Indonesia, 2024.
Adiwinarto, Sulistio, Aris Yuni Pawestri, and Muh Chamdani. “Sosialisasi Dan Pendampingan Sertifikasi Halal Produk Kopi Badan Usaha Milik Desa (BUMDes) Jubung Jember.” Jurnal Terapan Ekonomi Dan Bisnis 2, no. 2 (2022): 52–62. https://doi.org/10.24269/jteb.v2i2.5708.
Afsari, Ayu, Any Suryantini, and Jangkung Handoyo Mulyo. “The Influence of Attitude, Subjective Norm, and Perceived Behavioural Control Toward Snack Consumer Behaviour in Halal Labeling in Yogyakarta.” Ilmu Pertanian (Agricultural Science) 2, no. 1 (2017): 29. https://doi.org/10.22146/ipas.10827.
Ahmadova, Emiliya, and Khatai Aliyev. “Determinants of Attitudes Towards Halal Products.” Journal of Islamic Marketing 12, no. 1 (2020): 55–69. https://doi.org/10.1108/jima-04-2019-0068.
Aisyah, Muniaty. “Consumer Demand on Halal Cosmetics and Personal Care Products in Indonesia.” Al-Iqtishad Journal of Islamic Economics 9, no. 1 (2016). https://doi.org/10.15408/aiq.v9i1.1867.
Al-Ghazali, Abu Hamid Muhammad Ibn Muhammad. Ihya’ Ulum Al-Din. Beirut: Dar al-Ma’rifah, 2004.
Al-Jawziyyah, Ibn Qayyim. I’lam Al-Muwaqqi’in, Juz 1, P. 96-97. Cairo: Dar al-Hadith, 1991.
Al-Mawardi, Abu al-Hasan Ali ibn Muhammad ibn Habib. Al-Ahkam As-Sultaniyyah. Beirut: Dar Al-Fikr, 1994.
Al-Teinaz, Yunes Ramadan, Stuart Spear, and Ibrahim H A Abd El-Rahim. The Halal Food Handbook. John Wiley & Sons, 2020.
Alinda, Riska, and Hendri Hermawan Adinugraha. “Pengaruh Logo Halal, Kesadaran Halal, Dan Sikap Konsumen Untuk Kembali Membeli Produk Makanan Dan Minuman Kemasan.” Sosebi Jurnal Penelitian Mahasiswa Ilmu Sosial Ekonomi Dan Bisnis Islam 2, no. 2 (2022): 153–68. https://doi.org/10.21274/sosebi.v2i2.6298.
Anubha. “Mediating Role of Attitude in Halal Cosmetics Purchase Intention: An ELM Perspective.” Journal of Islamic Marketing 14, no. 3 (January 1, 2023): 645–79. https://doi.org/10.1108/JIMA-04-2021-0112.
Anwar, Misbahul, and Dodi Andrean. “The Effect of Perceived Quality, Brand Image, and Price Perception on Purchase Decision BT.” In Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020), 78–82. Atlantis Press, 2021. https://doi.org/10.2991/aer.k.210121.012.
Arifitria, Sekar Alma, Reny Fitriana Kaban, and Hidajat Sofyan Widjaja. “How Do Halal Labels, Pricing, and Promotion Affect Sasha Toothpaste Purchasing Decisions?” Perbanas Journal of Islamic Economics and Business 3, no. 2 (2023): 112. https://doi.org/10.56174/pjieb.v3i2.135.
Arista, Kicky Camallya, and Khusnul Fikriyah. “Pengaruh Label Halal, Harga Dan Song Joong Ki Sebagai Brand Ambassador Terhadap Keputusan Pembelian Produk Scarlett Whitening Di Kabupaten Sidoarjo.” Jurnal Ekonomi Syariah Teori Dan Terapan 9, no. 4 (2022): 453–66. https://doi.org/10.20473/vol9iss20224pp453-466.
Asmara, M Jhuna Hara, Elwisam Elwisam, and Kumba Digdowiseiso. “The Influence of Product Quality, Price Perception and Product Innovation on Purchase Decisions for Xiaomi Mobile Products at Yuli Cell, East Lampung Regency.” Jurnal Syntax Admiration 4, no. 2 (2023): 344–60. https://doi.org/10.46799/jsa.v4i2.884.
Ataman, Berk, and Burç Ülengin. “A Note on the Effect of Brand Image on Sales.” Journal of Product & Brand Management 12, no. 4 (2003): 237–50. https://doi.org/10.1108/10610420310485041.
Aufegger, Lisa, Celine Yanar, Ara Darzi, and Colin Bicknell. “The Risk-Value Trade-Off: Price and Brand Information Impact Consumers’ Intentions to Purchase OTC Drugs.” Journal of Pharmaceutical Policy and Practice 14, no. 1 (2021). https://doi.org/10.1186/s40545-020-00293-5.
Bashir, Abdalla Mohamed, Abdullah Bayat, Samuel Oladipo Olutuase, and Zul Ariff Abdul Latiff. “Factors Affecting Consumers’ Intention Towards Purchasing Halal Food in South Africa: A Structural Equation Modelling.” Journal of Food Products Marketing 25, no. 1 (2018): 26–48. https://doi.org/10.1080/10454446.2018.1452813.
Boyle, Peter J, Hyoshin Kim, and E Scott Lathrop. “The Relationship Between Price and Quality in Durable Product Categories With Private Label Brands.” Journal of Product & Brand Management 27, no. 6 (2018): 647–60. https://doi.org/10.1108/jpbm-09-2017-1590.
Budiman, Andika Nuraga, and Hilma Suyana. “A Product Attribute Influencing Halal Product Purchase Decisions: A Field Study in Bogor.” Majalah Sainstekes 9, no. 1 (2022): 9–22. https://doi.org/10.33476/ms.v9i1.1989.
Bukhari, Faheem, Frances M Woodside, Rumman Hassan, Ayesha Latifa Shaikh, Saima Hussain, and Waqas Mazhar. “Is Religiosity an Important Consideration in Muslim Consumer Behavior.” Journal of Islamic Marketing 10, no. 4 (2019): 1288–1307. https://doi.org/10.1108/jima-01-2018-0006.
Burhanudin, and Reza Nur Saifullah Daldiri. “Chinese Ice Cream in Indonesia: Analyzing Halal Brand Image, Halal Brand Loyalty, Halal Brand Trust and Purchase Intention.” The Journal Gastronomy Tourism 10, no. 2 (2023): 152–66. https://doi.org/10.17509/gastur.v10i2.63353.
Cherenkov, Vitally, and Samira Ali Kyzy Musayeva. “Russians’ Perceiving the Halal as a Sign of Quality (Case of St. Petersburg Meat Market).” Malaysian Journal of Halal Research 3, no. 2 (2020): 69–75. https://doi.org/10.2478/mjhr-2020-0012.
Chong, Shyue Chuan, Chin Chai Yeow, Choon Wei Low, Pei Yew Mah, and Diep Thanh Tung. “Non-Muslim Malaysians’ Purchase Intention Towards Halal Products.” Journal of Islamic Marketing 13, no. 8 (2021): 1751–62. https://doi.org/10.1108/jima-10-2020-0326.
Dalimunthe, Femmy Indriany. “Behavior Analysis of Brand Loyalists and Brand Switcher in 5-Star Accommodation Services in Medan City.” Society 9, no. 1 (2021): 54–71. https://doi.org/10.33019/society.v9i1.299.
Dickson, Sean, and Tyler Kent. “Association of Generic Competition With Price Decreases in Physician-Administered Drugs and Estimated Price Decreases for Biosimilar Competition.” Jama Network Open 4, no. 11 (2021): e2133451. https://doi.org/10.1001/jamanetworkopen.2021.33451.
Dolšak, Janez. “Competition and Consumer Prices in the Fuel Market: Insights From a Small EU Country.” Applied Economic Analysis 32, no. 95 (2024): 141–66. https://doi.org/10.1108/aea-08-2023-0322.
Edris, Mochamad, Krisnanda Krisnanda, Ahmad Nilnal Munachifdlil’ula, Ahmad Mukhlisin, Ashari Ashari, and Ahmad Sholichin. “Pendampingan Juru Sembelih Halal Di RPH Pak Puji, Desa Karangbener, Kecamatan Bae, Kabupaten Kudus.” Jurnal Industri Kreatif Dan Kewirausahaan 6, no. 2 (2024): 229–41. https://doi.org/10.36441/kewirausahaan.v6i2.1850.
Ellyson, Alice M, and Anirban Basu. “Do Pharmaceutical Prices Rise Anticipating Branded Competition?” Health Economics 30, no. 5 (2021): 1070–81. https://doi.org/10.1002/hec.4248.
Exenberger, Emil, Jozef Bucko, and Pavol Rabatin. “An Assessment of Consumer Behavior in the Quality to Price Relationship of Tomatoes in the Slovak Republic Environment.” Journal of Eastern European and Central Asian Research (Jeecar) 7, no. 3 (2020): 267–79. https://doi.org/10.15549/jeecar.v7i3.528.
Farida, Nurul, Tri Kurniastuti, and Bambang Septiawan. “Pelatihan Dan Pendampingan Legalitas Usaha Produk Makanan UMKM Berbasis Produk Halal.” Jurnal Altifani Penelitian Dan Pengabdian Kepada Masyarakat 3, no. 5 (2023): 706–13. https://doi.org/10.59395/altifani.v3i5.481.
Febriandika, Nur Rizqi, Vamel Wijaya, and Lukmanul Hakim. “Gen-Z Muslims’ Purchase Intention of Halal Food: Evidence From Indonesia.” Innovative Marketing 19, no. 1 (2023): 13–25. https://doi.org/10.21511/im.19(1).2023.02.
Ghozali, Imam. Partial Least Squares: Konsep, Teknik Dan Aplikasi Menggunakan Program Smart PLS 3.2.9 Untuk Penelitian Empiris. Semarang: Badan Penerbit Universitas Diponegoro, 2021.
Gio, Prana Ugiana. Partial Least Squares Structural Equation Modeling (PLS-SEM) Dengan Software SmartPLS. Uwais Inspirasi Indonesia. Ponorogo: IKAPI Jawa Timur, 2022.
Gojali, Dudang, and Vemy Suci Asih. “Determinant Factors of Indonesian Muslim Behavior in Choosing Halal Products.” Innovative Marketing 16, no. 4 (2020): 155–63. https://doi.org/10.21511/im.16(4).2020.14.
Goswami, Mohit, Yash Daultani, and M Ramkumar. “Leveraging Product Quality And Price for Attainment Of the Manufacturer’s Economic Objectives.” International Journal of Quality & Reliability Management 41, no. 2 (2023): 469–88. https://doi.org/10.1108/ijqrm-11-2022-0335.
Gümüş, Niyazi, and Ebru Onurlubaş. “Investigation of Factors Affecting Generation Z’s Halal Cosmetics Adoption.” Marketing and Management of Innovations 14, no. 1 (2023): 1–11. https://doi.org/10.21272/mmi.2023.1-01.
Hair, Joseph F, Jeffrey J Risher, Marko Sarstedt, and Christian M Ringle. “When to Use and How to Report the Results of PLS-SEM.” European Business Review 31, no. 1 (January 1, 2019): 2–24. https://doi.org/10.1108/EBR-11-2018-0203.
Harnilawati, Dita Rama Insiyanda, Imam Sopingi, Erlina Indriasari, Ofirenty Elyada Nubatonis, Femmy Sofie Schouten, Mega Suryandari, Patrisius Afrisno Udil, Veronica, and Magdalena Wangge. Metodologi Penelitian. Makasar: Cendekia Publisher, 2024.
Hasbullah, Nurul Adilah, Adlin Masood, and Norfhadzilahwati Rahim. “Does Faith Dictate the Purchasing Behavior of Malaysian Muslim Millennials and Gen Z in Halal Cosmetics?” In I-IECONS E-Proceedings, 681–87, 2023. https://doi.org/10.33102/iiecons.v10i1.48.
Hasibuan, Sri Wahyuni. “Kesadaran Konsumen Kosmetik Halal Terhadap Peran Sertifikasi Label Halal Di Kota Medan.” Al-Amwal Jurnal Ekonomi Islam 9, no. 2 (2021): 140–50. https://doi.org/10.36341/al-amwal.v9i2.171.
He, Yongfu, Harmen Oppewal, Yuho Chung, and Ling Peng. “No Worries, EBay: Displaying Sales Level Information Does Not Increase Consumer Price Sensitivity.” European Journal of Marketing 57, no. 12 (2023): 3099–3124. https://doi.org/10.1108/ejm-07-2022-0545.
Heinsalu, Sander. “Competitive Pricing Despite Search Costs If Lower Price Signals Quality,” 2018. https://doi.org/10.48550/arxiv.1806.00898.
Hernandez, Inmaculada, Alvaro San-Juan-Rodriguez, Chester B Good, and Walid F Gellad. “Changes in List Prices, Net Prices, and Discounts for Branded Drugs in the US, 2007-2018.” Jama 323, no. 9 (2020): 854. https://doi.org/10.1001/jama.2020.1012.
Hidayat, Rahmat. “Buying Decision Influence With Price, Product Quality and Promoting.” International Journal of Economic Technology and Social Sciences (Injects) 2, no. 1 (2021): 216–26. https://doi.org/10.53695/injects.v2i1.384.
Ibn Taymiyyah, Taqi al-Din Abu al-Abbas Ahmad ibn Abd al-Halim ibn Abd al-Salam. Al-Hisbah Fi Al-Islam. Cairo: Dar al-Sha’b, 1976.
Imkamp, Heiner. “Should Prices of Consumer Goods Be Better Indicators of Product Quality?” Journal of Consumer Policy 41, no. 1 (2018): 77–81. https://doi.org/10.1007/s10603-018-9367-2.
Ireland, John. “Just How Loyal Are Islamic Banking Customers?” The International Journal of Bank Marketing 36, no. 3 (2018): 410–22. https://doi.org/10.1108/ijbm-09-2016-0138.
Isnaini, Nispawatil, Alifia Nur Zaida, and Khusnul Zulmiati. “The Influence of Halal Product Image, Product Design, and Marketing Strategy on Consumer Levels in Halal Cosmetic Products (Case Study on Safi).” Airlangga International Journal of Islamic Economics and Finance 4, no. 1 (2021): 32. https://doi.org/10.20473/aijief.v4i1.24422.
Juliana, Aliya Nabila Azzahra, Rida Rosida, A Jajang W Mahri, Indra Fajar Alamsyah, and Udin Saripudin. “Halal Cosmetics in the Eyes of Millennial Muslims: Factor Analysis of Halal Labels and Celebrity Endorsers.” Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business) 8, no. 2 (2022): 318–33. https://doi.org/10.20473/jebis.v8i2.40598.
Karimah, Nida, and Darwanto. “Effect of Halal Awareness, Halal Certification, Food Ingredients Composition, Halal Marketing and Religiosity on Purchase Intention of Imported Food Products.” Al-Kharaj Jurnal Ekonomi Keuangan & Bisnis Syariah 3, no. 2 (2021): 177–91. https://doi.org/10.47467/alkharaj.v3i2.319.
Konuk, Faruk Anıl. “Price Fairness, Satisfaction, and Trust as Antecedents of Purchase Intentions Towards Organic Food.” Journal of Consumer Behaviour 17, no. 2 (2017): 141–48. https://doi.org/10.1002/cb.1697.
Kusdiana, Yayu. “Keputusan Pembelian: Label Halal, Citra Merek Dan Kualitas Pelayanan (Studi Kasus KFC Giant Pekanbaru).” Jurnal Manajemen, Akuntansi, Ekonomi 2, no. 2 (2023): 27–34. https://doi.org/10.59066/jmae.v2i2.403.
Kusuma, Ceini Anggar, and Dudi Anandya. “The Impact of Consumer Purchase Intention and Halal Brand Equity on Halal-Labeled Instant Noodle Products in Indonesia.” Journal of Entrepreneur & Business 4, no. 2 (2023): 125–37. https://doi.org/10.24123/jeb.v4i2.5719.
Kusuma, Kumara Adji. “The Concept of Just Price in Islam: The Philosophy of Pricing and Reasons for Applying It in Islamic Market Operation.” In Proceedings of the 5th International Conference on Accounting and Finance (ICAF 2019), 2019. https://doi.org/10.2991/icaf-19.2019.19.
Kwak, Hyokjin, Marina Puzakova, and Joseph F Rocereto. “Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness.” Journal of Marketing 79, no. 4 (2015): 56–76. https://doi.org/10.1509/jm.13.0410.
Langhe, Bart de, Stijn M J van Osselaer, Stefano Puntoni, and Ann L McGill. “Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences.” Journal of Consumer Research 41, no. 4 (2014): 978–94. https://doi.org/10.1086/678035.
Lemmerer, Andreas, and Klaus Menrad. “Customers’ Use of Prices and Internal Reference Prices to Evaluate New Food Products.” British Food Journal 117, no. 4 (2015): 1411–24. https://doi.org/10.1108/bfj-07-2014-0270.
Limpo, Lita, Abdul Rahim, and Hamzah Hamzah. “Effect of Product Quality, Price, and Promotion to Purchase Decision.” International Journal on Advanced Science Education and Religion 1, no. 1 (2018): 9–22. https://doi.org/10.33648/ijoaser.v1i1.2.
Lutfie, Harie, Erdita Puspa Puji Suzanti, Osa Omar Sharif, and Dini Turipanam Alamanda. “Which Is More Important? Halal Label or Product Quality.” In Proceedings of the 3rd International Seminar and Conference on Learning Organization (Isclo-15), 2016. https://doi.org/10.2991/isclo-15.2016.41.
Malelak, Sonya Lisabel, Budi Setiawan, and Silvana Maulidah. “Analysis of Marketing Mix on Customer Satisfaction: Empirical Study of Purchasing Decision of East Nusa Tenggara Local Product.” Agricultural Social Economic Journal 21, no. 4 (2021): 285–92. https://doi.org/10.21776/ub.agrise.2020.021.4.4.
Mamuaya, Nova Christian. “Investigating the Impact of Product Quality, Price Sensitivity, and Brand Reputation on Consumer Purchase Intentions in the FMCG Sector.” International Journal of Business Law and Education 5, no. 2 (2024): 1576–83. https://doi.org/10.56442/ijble.v5i2.614.
Manalu, Hernawaty, Fahrudin Ramly, and Imam Sopingi. Metode Penelitian Ekonomi: Konsep, Metode, Dan Implementasi. PT. Mifandi Mandiri Digital. Medan: PT. Mifandi Mandiri Digital, 2024.
Muflih, Muhammad, and Juliana Juliana. “Halal-Labeled Food Shopping Behavior: The Role of Spirituality, Image, Trust, and Satisfaction.” Journal of Islamic Marketing 12, no. 8 (2020): 1603–18. https://doi.org/10.1108/jima-10-2019-0200.
Muiz, Aris Nurul, Aulia Damayanti, Regina Indra, and Lina Marlina. “Pengaruh Sertifikat Halal Terhadap Pendapatan Usaha Dan Halal Awareness UMKM Di Sektor Halal Food (Studi Pada Pelaku Usaha UMKM Kecamatan Cihideung Kota Tasikmalaya).” J-Alif Jurnal Penelitian Hukum Ekonomi Syariah Dan Budaya Islam 8, no. 2 (2023): 156. https://doi.org/10.35329/jalif.v8i2.4829.
Muzayyanah, Mujtahidah Anggriani Ummul, Agung Triatmojo, and Budi Guntoro. “The Consumer Preferences for Processed Meat Products Based on Choice Brand Priorities.” Iop Conference Series Earth and Environmental Science 1001, no. 1 (2022): 12024. https://doi.org/10.1088/1755-1315/1001/1/012024.
Najmudin, Iwan Ridwan, Jakaria, Ima Maisaroh, and Nanah Sujanah. “The Effect of Halal Labels on Purchasing Decision of Halal Cosmetic Products With Interest as Intervening Variable.” Jurnal Ekonomi Syariah 8, no. 1 (2023): 99–110. https://doi.org/10.37058/jes.v8i1.6581.
Nurhayati, Tatiek, and Hendar Hendar. “Personal Intrinsic Religiosity and Product Knowledge on Halal Product Purchase Intention.” Journal of Islamic Marketing 11, no. 3 (2019): 603–20. https://doi.org/10.1108/jima-11-2018-0220.
Nurjanah, Listia, and Kelfi Yanti Limanda. “Analisis Pengaruh Influencer Dan EWOM Terhadap Minat Beli Skincare Pada Generasi Z Di Kota Batam: Peran Mediasi Brand Image.” Jurnal Manajemen Bisnis Dan Keuangan 5, no. 1 (2024): 117–33. https://doi.org/10.51805/jmbk.v5i1.195.
Nuryakin, Mohd Shamsuri Md Saad, and Maghfira Rizky Maulani. “Purchase Intention Behavior of Halal Cosmetics. Comparing Study between Indonesia and Malaysia Millennial Generation.” Journal of Islamic Accounting and Business Research 15, no. 8 (January 1, 2024): 1266–92. https://doi.org/10.1108/JIABR-06-2021-0177.
Oktaniar, Finka, Erna Listyaningsih, and Bambang Purwanto. “The Effect of Halal Labeling, Advertisement Creativity and Lifestyle on Purchase Decisions of Wardah Products (Case Study of Students of Universitas Malahayati).” Kne Social Sciences, 2020. https://doi.org/10.18502/kss.v4i14.7926.
Pahutar, Irwana, Pristiyono Pristiyono, and Daslan Simanjuntak. “Analisis Tingkat Pengetahuan Konsumen Dan Label Halal Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian.” Remik (Riset Dan E-Jurnal Manajemen Informatika Komputer) 7, no. 2 (2023): 1108–18. https://doi.org/10.33395/remik.v7i2.12285.
Park, Hanyong, Ashok K Lalwani, and David H Silvera. “The Impact of Resource Scarcity on Price-Quality Judgments.” Journal of Consumer Research 46, no. 6 (2019): 1110–24. https://doi.org/10.1093/jcr/ucz031.
Pichierri, Marco, and Luca Petruzzellis. “The Effects of Companies’ Face Mask Usage on Consumers’ Reactions in the Service Marketplace.” Journal of Services Marketing 36, no. 4 (January 1, 2022): 530–49. https://doi.org/10.1108/JSM-04-2021-0116.
Popp, Bastian, and Herbert Woratschek. “Consumer–Brand Identification Revisited: An Integrative Framework of Brand Identification, Customer Satisfaction, and Price Image and Their Role for Brand Loyalty and Word of Mouth.” Journal of Brand Management 24, no. 3 (2017): 250–70. https://doi.org/10.1057/s41262-017-0033-9.
Pratiwi, Indah, and Yusakh Ivanovic. “Analysis of the Effect of Occupational Safety and Health (OSH) Culture on Implementing OSH Awareness: A Case Study.” Jurnal Teknik Industri 23, no. 1 (2022): 17–30. https://doi.org/10.22219/jtiumm.vol23.no1.17-30.
Qadri, Hussain Mohi-ud-Din. The Global Halal Industry: A Research Companion. Taylor & Francis, 2024.
Rafifasha, Tamira Naila. “Persepsi Dan Preferensi Konsumen Kosmetik Halal.” Bandung Conference Series Economics Studies 2, no. 2 (2022). https://doi.org/10.29313/bcses.v2i2.4643.
Rahmanita, Nurul Fadila Dwiyanti, and Nida Siti Nurhamidah. “Faktor-Faktor Yang Mempengaruhi Minat Umkm Dalam Melakukan Sertifikasi Halal.” International Journal Mathla’ul Anwar of Halal Issues 3, no. 2 (2023): 91–99. https://doi.org/10.30653/ijma.202332.92.
Riaz, Mian N, and Muhammad M Chaudry. Handbook of Halal Food Production. CRC Press, 2018.
Rizkina, Fitriana Dina, Anisa Nurina Aulia, Risa Martha Muliasari, and Naruhito Takenouchi. “Analysis of Consumer Behavior Factors on Willingness to Buy Chicken Meat With Halal Labels at Traditional Markets in Jember Area.” Jurnal Agrotek Ummat 9, no. 3 (2022): 165. https://doi.org/10.31764/jau.v9i3.8774.
Ruiz-Bejarano, Barbara. “Islamophobia as a Deterrent to Halal Global Trade.” Islamophobia Studies Journal 4, no. 1 (2017). https://doi.org/10.13169/islastudj.4.1.0129.
Rusdianto, Hutomo, and Fiiki Khoirul Ummah. “Brand Awareness, Halal Label, Subjective Norm Towards Purchase Intention Through Attitude as an Intervening Variable.” Journal of Economics and Public Health 1, no. 3 (2022): 133–38. https://doi.org/10.37287/jeph.v1i3.2266.
Saeed, Faiza, Klaus G Grunert, and Margrethe Therkildsen. “How Product Trial Changes Quality Perception of Four New Processed Beef Products.” Meat Science 93, no. 1 (2013): 119–27. https://doi.org/10.1016/j.meatsci.2012.08.014.
Sahabudin, Arfah, and Rika Rahmawati. “Persepsi Peserta Pelatihan Pendamping Proses Produk Halal Tentang Pentingnya Menjadi Pendamping Proses Produk Halal.” Jurnal E-Bussiness Institut Teknologi Dan Bisnis Muhammadiyah Polewali Mandar 3, no. 2 (2023): 1–4. https://doi.org/10.59903/ebussiness.v3i2.76.
Salmah, Siti, and Anwar Adem Shikur. “The Relationship of Attitude, Perceived Behavioral Control, Subjective Norm on Halal Food Purchasing Behavior on Indonesian Muslim Millennials.” Ekonomi Islam Indonesia 5, no. 1 (2023). https://doi.org/10.58968/eii.v5i1.258.
Saniatuzzahroh, Aprilia, and Desi Trisnawati. “Pengaruh Pengetahuan Produk Halal, Brand Image Dan Religiusitas Terhadap Niat Membeli Produk Kosmetik Halal: Sikap Sebagai Vaiabel Intervening.” J-Ceki Jurnal Cendekia Ilmiah 1, no. 6 (2022): 870–88. https://doi.org/10.56799/jceki.v1i6.1549.
Saputro, Andre Ridho. “Motivasi, Persepsi Dan Preferensi Konsumen Terhadap Rantai Pasok Halal.” Journal of Manufacturing in Industrial Engineering & Technology 1, no. 1 (2023): 52–57. https://doi.org/10.30651/mine-tech.v1i1.16639.
Sari, Dia Purnama, Itsla Yunisva Aviva, and Utari Evy Cahyani. “Muslim Z Generation Purchase Behavior on Halal Cosmetics and Skincare.” At-Tijaroh Jurnal Ilmu Manajemen Dan Bisnis Islam 8, no. 2 (2022): 186–98. https://doi.org/10.24952/tijaroh.v8i2.5282.
Sari, Mia, Aam Slamet Rusydiana, Indra Indra, and Sherrindra Avedta. “How Do Halal Component and Marketing Drive Muslim Consumers?” Journal of Digital Marketing and Halal Industry 5, no. 2 (2023): 143–66. https://doi.org/10.21580/jdmhi.2023.5.2.18782.
Sevira, Della Ayu, and Teguh Widodo. “The Effect of Social Media Marketing Activities on Brand Loyalty and Willingness to Pay Premium Price: Brand Equity as Intervening Variable and Income Level as Moderating Variable.” International Journal of Current Science Research and Review 06, no. 09 (2023). https://doi.org/10.47191/ijcsrr/v6-i9-07.
Simbolon, Freddy Pandapotan. “The Impact of Halal Label, Price, and Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur.” The Winners 20, no. 2 (2019): 111. https://doi.org/10.21512/tw.v20i2.5891.
Son, Junghwa, and Byoungho Jin. “When Do High Prices Lead to Purchase Intention? Testing Two Layers of Moderation Effects.” Asia Pacific Journal of Marketing and Logistics 31, no. 5 (2019): 1516–31. https://doi.org/10.1108/apjml-07-2018-0271.
Sugibayashi, Kenji, Eddy Yusuf, Hiroaki Todo, Sabrina Dahlizar, Pajaree Sakdiset, F Arce, and Gerard Lee See. “Halal Cosmetics: A Review on Ingredients, Production, and Testing Methods.” Cosmetics 6, no. 3 (2019): 37. https://doi.org/10.3390/cosmetics6030037.
Sun, Yulin. “Research on the Marketing Strategy of Co-Branding With Other Brands -- Taking Luckin Coffee as an Example.” Journal of Education Humanities and Social Sciences 27 (2024): 293–98. https://doi.org/10.54097/jg20zn91.
Teasdale, Ben, Amanda Nguyen, and Jeroen van Meijgaard. “Trends and Determinants of Retail Prescription Drug Costs.” Health Services Research 57, no. 3 (2022): 548–56. https://doi.org/10.1111/1475-6773.13961.
Triwardhani, Diana, Lina Aryani, and Dahlia Pinem. “Consciousness Price, Store Image, and Variations in Quality Repurchase of Private Label Analysis.” International Journal of Multidisciplinary Research and Analysis 06, no. 07 (2023). https://doi.org/10.47191/ijmra/v6-i7-27.
Ulfia, Lily, Mamluatul Maghfiroh, and Rachma Indrarini. “Halal Label and Product Quality: Case Study Wardah Cosmetic Product Purchase Decision.” Li Falah Jurnal Studi Ekonomi Dan Bisnis Islam 6, no. 2 (2022): 41. https://doi.org/10.31332/lifalah.v6i2.1919.
Utaka, Atsuo. “High Price Strategy and Quality Signalling.” Japanese Economic Review 66, no. 3 (2014): 408–20. https://doi.org/10.1111/jere.12054.
Utami, Eva Yuniarti, Supriandi Supriandi, and Rival Pahrijal. “Analysis of the Use of Environmentally Friendly Raw Materials and Environmental Awareness on Purchasing Decisions and Consumer Loyalty in the Central Java Manufacturing Industry.” West Science Interdisciplinary Studies 2, no. 03 (2024): 593–604. https://doi.org/10.58812/wsis.v2i03.733.
Utami, Suci Nur. “Preferensi Konsumen Berdasarkan Label Sertifikasi Halal Produk Pangan Lokal.” Journal of Technology and Food Processing (Jtfp) 1, no. 02 (2021): 10–14. https://doi.org/10.46772/jtfp.v1i02.509.
Velčovská, Šárka, and Fridrik Larsen. “The Impact of Brand on Consumer Preferences of Milk in Online Purchases: Conjoint Analysis Approach.” Acta Universitatis Agriculturae Et Silviculturae Mendelianae Brunensis 69, no. 3 (2021): 345–56. https://doi.org/10.11118/actaun.2021.032.
Wahyudi, Muhammad Aria, and Sri Mulyono. “Analysis of Marketing Mix Implementation on Purchasing Decisions for Skintific Skincare Products (Survey of the Community in Jabodetabek).” International Journal of Business Law and Education 5, no. 2 (2024): 1570–75. https://doi.org/10.56442/ijble.v5i2.613.
Yuliastuti, Hilda, Sri Mulyono, Denpharanto Agung Krisprimandoyo, and Ikhsan Amar Jusman. “Analysis of the Influence of Brand Image, Price, and Product Quality on Consumer Buying Intentions in the Indonesian Retail Market: Mediation by the Level of Consumer Trust.” International Journal of Business Law and Education 5, no. 1 (2024): 657–67. https://doi.org/10.56442/ijble.v5i1.453.
Yulistiawan, Bambang Saras, Rio Wirawan, Catur Nugrahaeni Puspita Dewi, and Bayu Hananto. “The Impact of Digital Promotion, Product Quality, Product Price, and Business Location on Purchase in MSMEs in the Coastal Region.” Jisa(Jurnal Informatika Dan Sains) 6, no. 1 (2023): 24–27. https://doi.org/10.31326/jisa.v6i1.1567.
Zahro’, Khurun’in, Mulyono Jamal, Adlin Masood, Nurul Adila Hasbullah, Norfhadzilahwati Rahim, and Yassinta Fitria Ramadhanty. “The Influence of Marketing, Pricing and Promotion on Gen Z’s Purchase Behavior of Halal Cosmetics in Indonesia.” The Journal of Muamalat and Islamic Finance Research, 2023, 112–24. https://doi.org/10.33102/jmifr.517.
Abstract
Views:
333, 
PDF downloads: 223
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
