Pengembangan Bisnis UMKM Santri Disabilitas Tuna Netra pada Bidang Inovasi dan Pemasaran di Cianjur Jawa Barat

Abstract

This study delves into Community Service at the Generasi Qurani Disability Islamic Boarding School in Cianjur, West Java, with the primary objective of economically empowering visually impaired students through a blend of academic, religious education, and entrepreneurship training. An integral facet of this empowerment initiative is the establishment of a mat business, spearheaded by visually impaired students and employing a door-to-door marketing approach.  However, despite its noble intentions, the mat business encounters various challenges that necessitate strategic intervention. Firstly, there exists a dearth of innovation in the mat products, hampering their competitiveness in the market. Secondly, the marketing strategy deployed thus far has failed to maximize outreach, thus limiting market penetration. To address these challenges effectively, the research adopts a structured approach comprising three key stages. Initially, extensive training sessions are conducted to foster innovation skills in mat product development, emphasizing novel designs and manufacturing techniques. Subsequently, practical workshops focus on leveraging internet technologies to establish and manage online stores, coupled with targeted online marketing strategies. Finally, specialized training in financial management equips participants with essential skills in budget planning, expenditure management, and capitalization strategies. The outcomes of this research endeavor yield notable accomplishments. Firstly, the creation of innovative mat products characterized by appealing and distinctive designs, including those inspired by characters. Secondly, the successful establishment and operation of a dynamic online store, leveraging popular platforms such as Instagram, WhatsApp, and e-commerce channels. Thirdly, enhanced visibility for the business through strategic mass media publications and engaging promotional video content. Lastly, the attainment of legal recognition through trademark registration for the mat products. In conclusion, this research endeavors to uplift the income and economic well-being of visually impaired students engaged in the mat business while simultaneously fostering inclusivity and expanding economic opportunities for individuals with visual disabilities.