Analisis Komunikasi Kelompok dalam Upaya Menjaga Citra PT IPC Terminal Petikemas
DOI:
https://doi.org/10.33367/ijhass.v5i3.5991Keywords:
Brand Image, Corporate Communication, Groupthink TheoryAbstract
The implementation of good corporate communication within a groupthink is useful for maintaining the company's image. The assumption of perceived division differences among department members indicates the formation of groupthink. This research aims to understand the decision-making process through groupthink conducted by the Corporate Secretary & External Relations Department of PT IPC Terminal Petikemas and to identify the management and corporate communication strategies in maintaining the company's positive image. This research use a qualitative method, conducting semi-structured interviews with six informants. The results show that the factors contributing to groupthink in the Corporate Secretary & External Relations Department of PT IPC Terminal Petikemas include group stress which comes from external factors that trigger increased internal pressure within the team. The department head functions plays a crucial role in enhancing team performance, ensuring that the decision-making process within the department for maintaining the company’s image is always conducted democratically.
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