Strategi Kreatif Akun Instagram Ruang Nderes dalam Menjangkau Generasi Z dan Milenial
Keywords:
Instagram, Creative Strategy, Generation Z, MillennialsAbstract
This journal discusses the creative strategies used by the @ruangnderes Instagram account to reach Generation Z and millennials. In a digital age filled with a variety of content, this Instagram account has managed to create an approach that is engaging and relevant to Generation Z and millennials, especially those interested in Qur'anic memorization. This study analyzes the various strategies used by the @ruangnderes account, including the use of strong visualization, interaction with followers, utilization of Instagram features, and inspirational and motivational content. This research uses descriptive qualitative research with data collection techniques by explaining phenomena through data collection, which in this case is a description of the analysis of cyber media Instagram ruang nderes starting from media space, media documents, media objects, and media experience. The results showed that the Instagram account @ruangnderes has succeeded in building an active and committed community, as well as having a positive impact on the interest in muroja'ah Al-Qur'an among Generation Z and millennials. This research also underscores the importance of developing creative strategies in using social media for da'wah and delivering positive messages to the younger generation. Through a relevant and inspiring approach, the @ruangnderes Instagram account has proven that social media can be an effective tool in reaching a wider audience and
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