DIGITALISASI MARKETING DALAM MENGEMBANGKAN POTENSI UMKM DI DESA JATIDROJOK KEDUNGPRING LAMONGAN
DOI:
https://doi.org/10.33367/bjppm.v4i01.6850Keywords:
Digitalization, Marketing, UMKMAbstract
Digital Marketing is one of the marketing media trends that is currently in great demand by the public to support various activities. With E-Marketing, communications and transactions can be carried out at any time and can reach all corners of the world. Based on data taken from the Jatidrojog Village Community, the local residents have the majority of household businesses in the field of processed food production, such as crackers, tofu and snacks. The problems that UMKM still often encounter in running their business are related to HR, capital and marketing issues. The needs desired by the subject are digital marketing, such as WhatsApp business and creating a website as a means of branding, marketing and increasing product sales from the Jatidrojog Village UMKM community. Through this UMKM mentoring program, we have succeeded in making a real contribution to branding and digital product sales. In order to create economic prosperity for small communities. This is expected to provide social, economic, social harmony and environmental benefits.
References
Madura Press.
Fajri, M., & Bunnayah, S. 2020. “Demonstrasi dan Tri Dharma Perguruan Tinggi; Jalan Pengabdian Di Bawah Tekanan Dan Politisasi”, TATHWIR: Jurnal Pengembangan Masyarakat Islam, 11 No. 1: 24 https://doi.org/10.15548/jt.v11i1.1491
Arifqi, M. M., & Junaedi, D. 2021. “Pemulihan perekonomian indonesia melalui digitalisasi UMKM berbasis Syariah di Masa Pandemi Covid-19”, Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 3 No. 2.
Mustoip, S., dan Al Ghozali, M. I. 2022. “Mewujudkan Potensi Desa Gintungranjeng melalui Pendekatan Asset-Based Community Development”, Inisiatif: Jurnal Dedikasi Pengabdian Masyarakat 1, No 2.
Agus Salim Chamidi, dkk,. 2023. Pendekatan ABCD dan Manajemen. Cirebon: Yayasan Wiyata Bastari Samasta.
Ahmad Muthi’Uddin, Dkk.2022. Pemulihan Ekonomi Masyarakat Pasca Pandemi Melalui Pengembangan Waduk Tirto Agung Sebagai Wisata Alam Yang Menarik Di Desa Prangi Kecamatan Padangan Kabupaten Bojonegoro, Al-Umron: Jurnal Pengabdian Kepada Masyarakat. 1 No.3.
Ahmad Muthi’Uddin , Dkk. Pendampingan Masyarakat Melalui Teknologi Tepat Guna “Dampit Solar Energy“ Di Desa Dampit Bringin Ngawi, Al-Umron: Jurnal Pengabdian Kepada Masyarakat. 2 No.3.
Abstract
Views:
99, 
PDF downloads: 86
